Editor-in-Chief: thebar. Magazine & DESTINY Magazine
Amaxesha Onke “Forever Onke” Dumeko spent the first chapter of her life being reared in a close-knit immediate family, educated in the heart of Johannesburg’s leading institutions and exposed to industries such as FMGC, nation and luxury branding en route to discovering her passion for content, media and publishing. Armed with experience in FMCG, retail, media, publishing and the public sector, her 10 year career reflects a unique set of skills that make me richly experienced in internal and external corporate communications (public relations), strategic marketing, brand management & positioning, editing, writing, public speaking, speechwriting and spokesmanship.
This recipient of the 2017 Mail & Guardian Top 200 Young South Africans and the 2018 Gauteng Government Film & Media Excellence Awards made a name for herself as the Strategic Marketing brain behind some of the country’s leading magazine platforms such as DESTINY, DESTINY MAN, ELLE, ELLE Decoration and SAWUBONA magazine under their original publisher, Ndalo Media. Having pursued a strategic role for a cosmetics retail house, Dumeko returned to the publishing world towards the end of 2018 with a stronger understanding of the client investment opportunities that would advance publishing into its next phase of existence.
Today she is The Group Publishing Director for The Bar Group - a role in which sees her oversee content for the group of content platforms such as DESTINY, DESTINY MAN and thebar. Magazine, in addition to being the Editor of DESTINY magazine and thebar. Magazine. Supplementary to this, she also produces and hosts the online and podcast show, The ForeverOnke Show. Her chosen name, ForeverOnke, is an extension of her birthname and it essentially translates to the infinite (Forever) possibilities (Onke – all that is). Through the interactions with each guest, her intention is to find new pockets of inspiration that enable viewers and guests to realize the infinite possibilities latent in all of us.
BCOM HONOURS (MARKETING)• 2009 • WITS UNIVERSITY
MAJORS: Advanced Consumer Behaviour; Brand Management; Advanced Statistics; Customer Equity Management; Advanced Topics in Marketing THESIS: The impact of model size on advertising effectiveness.
BACHELOR OF COMMERCE • 2008 • WITS UNIVERSITY MAJORS: Marketing III; Economic Science III
"My diverse experience has been driven by my personal mantra that a diverse skills-set builds diversely rich value."