Finalist: Ronel Jooste

CA(SA), Financial Consultant, Award Winning Author and Speaker.

Ronel Jooste is a Chartered Accountant by profession and spent more than a decade in the corporate world as Head of Group Financial Reporting at the Momentum Metropolitan Group, where she gained extensive experience in the banking, investments and insurance industries. She completed a Management Development Diploma (MDP) at GIBS Business School where she received the TopAchiever award. Ronel left the corporate world in 2015 to pursue her entrepreneurial aspirations, for which she has received multiple awards ever since:

Started PhysEQFiT Guesthouse, together with her sister in April 2016 - 100% female owned and managed. They had no experience within the hospitality industry or any database of clients but built it into a successful business within 3 years; and Started FinanciallyFit Group, a company specializing in financial consulting, training and financial wellness programmes; and Started PhysEQFiT (Pty) Ltd, a company specializing in leadership development as well as physical, emotional and financial wellness.

Award Winning Author and Speaker


Ronel is the author of 'Financially Fit and Wealthy'. A book that guides individuals on a financial journey to achieve financial fitness and create wealth. Her book has been awarded with the AfriCAN Authors 2019 award in the financial literacy category. She is also contributing articles to various publications.


Ronel has a CC10-accreditation from Toastmasters International. Ronel is a dynamic speaker who strives to empower, educate and inspire audiences with her talks. She inspires audiences sharing her personal and entrepreneurial journey. Her financial talks are popular and well received because she has mastered the skill to make financial concepts and jargon fun, informative and easy to understand.

Her topics of expertise include: finances (personal and business), business / entrepreneurship, success, leadership, women empowerment, fitness and wellness. Ronel often presents talks or acts as guest speaker at various events, networking events, women events, youth seminars, entrepreneurial seminars, business breakfasts, wellness days and corporate events etc. She also presents talks on radio and hosted the FinFit Talk show on All-time Radio during 2017/18.


Ronel is an avid blogger sharing knowledge about financial wellness and business. The is rated as one the Top-10 South African investment blogs and is rated as one of the Top-50 financial planning blogs internationally.

Ronel is passionate about fitness and is a qualified personal trainer. She has participated in multiple Telkom 947 Cycle Challenges, Cape Town Cycle Tours (Argus) and Tsogo Sun Amashova Durban Classic cycling races as well as the Comrades, Old Mutual Two Oceans and Old Mutual Om die Dam ultra-marathons. She enjoys spending time in the gym and on the golf course.

Accolades and Awards

Social Entrepreneur of the Year Nominee - Santam Awards (2020); Woman in Finance Nominee - Women in Business and Leadership Awards (2020) (TBC); Entrepreneur of the Year Top-3 finalist - Female Entrepreneur Association of SA Awards (2020); Top-50 Financial Planning Blogs International - rated by Feedspot (2020); Africa's Most Influential Women in Business and Government Award Winner in the Financial Sector CEO Global Pan African Awards (2019); Woman of the Year Overall Winner – I am a Woman, I have a Purpose Annual Awards (2019); Business Woman of the Year Runner-up - Global Women of Purpose Awards (2019); AfriCAN Authors Award Winner - Financial Literacy Category, Financially Fit and Wealthy book (2019); Woman of Wonder Award Winner - Panache Internationally Acclaimed Annual Gauteng Awards (2019); Old Mutual CEO Volunteerism Award (silver) - Ronel Jooste Dream Foundation (2019); Inspirational Female Entrepreneur Top-10 Finalist - Woman Entrepreneur Magazine International Awards (2019); Woman in Finance Finalist - Woman of Stature Awards (2019); Top-10 South African Investment Blogs - rated by Feedspot (2019/20); Woman of the Future Nominee – Fair Lady and Santam Awards (2019); Mrs Pretoria-Tshwane 1st Princess (2019); Toastmasters International – Competent Communicator CC10 Accreditation (2019); Margaret Hirsch Woman in Business Achiever Finalist (2018); Toastmasters International – 2nd-place in the National Club Contest for Impromptu Speeches (2018); · DMI Top 100 SA Difference Maker (2018); National Treasurer of the South African Council for Business Woman and Chairperson for SACBW Centurion (2017

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