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Finalist: Keabetswe Jan

Globally recognised social media influencer


Keabetswe Jan is a South African socialite and student nurse best known for her record breaking tweet which garnered more than 57 000 comments, 22 000 retweets and 73 900 likes. The tweet "O jewa ke eng ?" is Sesotho phrase which means "What is eating you?" in English became the most quoted tweet in the world in 2019.

Social Impact Influencer

Keabetswe Jan is a South African socialite and student nurse best known for her record breaking tweet which garnered more than 57 000 comments, 22 000 retweets and 73 900 likes. The tweet "O jewa ke eng ?" is Sesotho phrase which means "What is eating you?" in English became the most quoted tweet in the world in 2019.

The influencer and philanthropist at heart was born and bred in Bloemfontein, Free-State.

The tweet which was posted on 05 January 2019 went viral with people across the world responding with various problems they were facing in their lives and when Keabetswe posted it a year ago, she did not think she would be helping thousands of users to vent, heal and even get help, and also catapult her career into the entertainment industry.

As 2019 went on, with the infamous tweet trending every day, Keabetswe became the first youngest ambassador for Ayana Magazine, which is a women empowerment magazine which focuses on women and deals with issues that women face on a daily. She also became a Brutal Fruit ambassador, MsKrown Hair ambassador and is currently an ambassador for Ayana Magazine, MsKrown Hair, Tshepo Jeans, and Moroka Swallows FC as of 2020.

Keabetswe has worked on campaigns and promotions with brands such as : Standard Bank #GoodToGo, VOOV SA #VOOVAct, KFC #AddHope Campaign, Vodacom NXTLVL, BrutalFruit, Reckitt Benckiser #RBGlobalChallenge, Kotex SA #PeriodOrNotSheCan and #ITotallyCan campaign and is currently working on her own brand “O jewa ke eng”.


Being the gift that keeps on giving, Keabetswe talks of her initiatives, in the form of hashtags, that she started to help people.

‘’There are quite a number of hashtags that I have started this year, being #KeaJobSeeker, #KeaDrive, #KeaHustler, #KeaCupid and #KeaFridayConfessions. My thought process behind #KeaDrive was that I wanted to help people get followers. There are so many opportunities that people with a lot of followers get. For -

example, influencing work; you get to work with brands and advertise for them. Brands are always looking for people who have many followers and engagement because they want a large audience to sell their products to and for people to actually utilize their services. I also created the hashtag to bring traffic. This would make it much easier when I have to post about something important or create awareness around a serious matter’’ she says.

“For #KeaJobSeeker, I saw too many unemployment posts under my ’O jewa ke eng’ tweet ranging from people who have the highest qualifications and those that had just finished studying. The reason why I started the hashtag was to help people post their qualifications, making it easier for employers to scout them and for people to post vacancies so others could apply for jobs. It has worked out quite well; there are a lot of people who have gotten jobs through the hashtag and my pinned tweet itself.

Coming to #KeaHustler; it’s one thing posting about vacancies and one thing seeking employment. There are people that are hustling however, and i saw this as an opportunity to encourage entrepreneurship, to get people to promote their business by posting their work and me retweeting for others to support local.”


The tweet founder launched a school uniform drive on the 1st anniversary of the tweet which was on the 5th Jan 2020, to assist underprivileged learners to access basic necessities. She reached the ‘100 shoes’ goal and donated the shoes to Kamohelo Primary School in Bloemfontein.


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